Which Is The Best Smelling Fabric Softener?

In addition to softening laundry, a good fabric softener should leave your clothes with a mild and nice fragrance that lasts until the next wash.

Fabric softeners come in various fragrances such as floral, citrus and strawberry. So you have plenty of options.

In this buying guide, we recommend the best smelling fabric softener you can buy online in the UK. But first, a few tips on how to choose the right fabric softener / conditioner. Fragrance is not the only thing to consider.

Key Considerations When Choosing A Fabric Softener

A. Fragrance

Similarly to the best smelling laundry detergents, the best fragrance comes down to your preferences. Some people find fruity scents like strawberry to be more relaxing while others prefer flowery scents like lavender.

Most of the fabric softeners you’ll find have a blend of fragrances such as strawberry and lily or apple and almond. It’s hard to tell how the blended fragrance smells like until you receive the softener. But as long as you love one of the scents, chances are you’ll love how the fabric softener smells.

Check customer reviews for complaints about the smell being too strong. The best fabric softeners leave a mild but long lasting smell on your clothes.

If you are sensitive to smells, look for an even milder smelling fabric softener.

B. Amount

You’ll usually get a better deal when you buy a big bottle of fabric softener or a large pack with multiple bottles.

But if you live alone or with just one other person, buying one bottle at a time makes more sense. A 1.5l bottle of fabric softener can last between 45 and 60 washes.

If you have a big family, get a large bottle (3-5 litres) or buy a large multi pack. It’ll save you the trouble of constantly buying new fabric softener.

C. Fabric Type

Always check the label or manufacturer specifications for warnings on using the fabric softener with certain fabric.

Some fabric softeners are not suitable for fabrics like microfiber, silk and sportswear.

The care label on your clothes may also have a warning on using fabric conditioner.

D. Suitable For Sensitive Skin

If you buy special detergent to ensure clothes don’t aggravate your sensitive skin, you’ll also need special fabric softener that’s safe for sensitive skin.

Sensitive skin fabric softeners typically feature plant-based ingredients and fewer synthetic ingredients like perfume.

These fabric softeners are also great for washing baby clothes.

Best Smelling Fabric Softener: Top 5 Reviews

1. Comfort Intense Luxurious Ultra Concentrated Fabric Conditioner


The Comfort Intense fabric softener blends a variety of scents to create a soft, luxurious fragrance. The smell is not at all overpowering. Don’t worry that you’ll walk around smelling like a flower garden. It’s just mild enough to keep your clothes fresh.

The perfumes used are passion fruit, pineapple and apricot with a bit of patchouli and sandalwood.

The Comfort Intense fabric softener is ultra-concentrated, so you only need a little in your laundry. Use half a cap for a 4-5kg laundry load.

In addition to freshening up your clothes, the Comfort Intense fabric softener leaves clothes soft and reduces static that causes clinginess.

You’ll receive a pack of 6 bottles, each containing 900ml of fabric softener. Each bottle lasts about 60 washes (4-5kg of laundry per wash), so the entire pack is good for 360 washes.

What we like about it:

  • Comes in a recycled plastic bottle.
  • Luxurious and long lasting fragrance.
  • Large pack – great for big families.

2. Comfort Creations Fabric Conditioner And Softener Liquid


The Comfort Creations fabric conditioner combines strawberry and lily fragrances, to create a summery scent that lingers on clothes long after they’ve come out of the washer.

The smell is mild; it’s not overpowering for those with sensitive noses.

Comfort Creations also softens fabrics, makes clothes easier to iron and reduces static. For best results, add 35ml of the conditioner to a 4-5kg load and 55ml to a 6-7kg load. If you are handwashing, use 18ml for every 10 litres of water.

You can also mix a bit of the softener in a spray bottle and dilute it with water. Spritz the solution on upholstery, curtains and other fabric surfaces to leave them smelling nice.

The pack consists of 4 bottles, each with 1.9 litres of fabric softener. Each bottle is good for about 55 washes (4-5kg of laundry). The entire pack is enough for more than 200 washes.

What we like about it:

  • Mild and long lasting fragrance.
  • Large family-size pack.
  • Softens clothes and reduces static.

3. Lenor 5 Litre Concentrate Spring Awakening Fabric Conditioner


This huge 5-litre bottle of Lenor fabric conditioner is good for about 250 washes. While it’s nice to have that much fabric softener around, especially if you have a big family, many customers say the bottle is too cumbersome to carry around.

We recommend pouring the conditioner into a small 1 or 2 litre bottle that’s easy to lift and carry. For each load, use 20ml of the fabric conditioner to soften clothes and add a lovely fragrance to them.

The manufacturer doesn’t specify which fragrances are in the conditioner. The ingredients list simply says ‘perfumes’.

You’ll have to do a bit of sleuthing to determine which scents they’ve used. But customers say it smells great, it’s not too strong and lasts for long on clothes.

What we like about it:

  • Large bottle.
  • Lovely smell.
  • Long lasting fragrance.

4. Method Pink Freesia Fabric Softener


If you are looking for a budget fabric softener that smells great, we recommend the Method Pink Freesia Fabric Softener.

The Pink Freesia softener combines hints of floral and citrus to produce a subtle fragrance that lasts long on clothes.

In addition to the lovely smell, we also love the eco-friendliness of Pink Freesia. The bottle is made with recycled plastic and most of the ingredients are plant-based and biodegradable.

The bottle contains 1.5 litres of fabric softener that’s good for about 45 washes. Add 35ml of the softener to your normal load of laundry.

Note that the Pink Freesia fabric softener is not suitable for use with silk and sportswear.

What we like about it:

  • Eco-friendly.
  • Cruelty-free formulation.
  • Subtle and long lasting fragrance.
  • Low price.

5. Ecover Fabric Softener


If you have sensitive skin, the Ecover fabric softener is the best choice. It consists of plant-based biodegradable ingredient.

The formulation has been dermatologically tested to make sure it does not cause skin reactions.

The lack of synthetic ingredient means that the apple and almond fragrance in the Ecover fabric softener is not as strong. The smell also doesn’t last as long.

The bottle itself is made from recycled plastic. In addition, the softener is vegan, cruelty-free, not tested on animals and is safe for septic tanks.

Unlike most fabric softeners, Ecover doesn’t contain palm oil, yet another reason it’s better for the environment. Palm oil production has decimated rain forests.

The Ecover fabric softener is a bit more expensive than other brands, but it’s worth it if you have sensitive skin or prefer buying eco-friendly products.

What we like about it:

  • Environmentally friendly.
  • Safe for sensitive skin.
  • Vegan.
  • Comes in a recycled plastic bottle.